The Brief

Kelli approached The Regeneration Co. in pursuit of creating a new fashion company with a strong brand inspired by timeless companies like Louis Vuitton and Yves St. Laurent. Over the course of several months, we worked closely with Kelli creating her logo, brand guidelines and several smaller brand projects under the Shaughnessy Designs, or SSY, company umbrella. Her online store was built by a separate company that worked on product photography for her at her office in Manhattan.

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